July 31st, 2025
New Ulm – The New Ulm Area Chamber of Commerce is thrilled to announce the return of the New Ulm Downtown Car & Bike Roll-In series, kicking off on Saturday, August 16, from 3:30 p.m. to 8:00 p.m. in historic downtown New Ulm.
Back in its second year, the Roll-In series invites car and motorcycle enthusiasts of all ages to display and admire a wide range of classic vehicles – no registration required. Minnesota Street, from 3rd North to 1st South, will be closed to traffic and open for guests to stroll through and enjoy the vehicles and community atmosphere. Vehicle owners may also pick up a registration card upon arrival to display in their window and enter for a chance to win prizes.
In addition to the showcase of vehicles, attendees can enjoy live DJ music outdoors during the event, with music continuing indoors until 11:00 p.m. The August 16 Roll-In will also feature food trucks offering a variety of delicious options: Legacy BBQ, Lola’s Food Truck, Jersey’s Food Truck, and NU Franklin Mobile. Visitors are encouraged to explore downtown shops, dine at local restaurants, and enjoy beverages from participating establishments. Alcoholic beverages purchased from downtown bars and restaurants may be consumed on the street within the designated event area; however, glass containers are not allowed.
Admission is free, and all are welcome to attend. The 2025 Roll-In series will conclude on September 13, promising a unique mix of vehicles, food, music, and small-town charm.
“The Roll-Ins are a great example of what makes New Ulm special – community pride, small-town charm, and a whole lot of fun,” said Sarah Warmka, President & CEO of the New Ulm Area Chamber of Commerce. “We love seeing our downtown filled with people connecting, exploring local businesses, and enjoying these unique vehicles.”
The Downtown New Ulm Car & Bike Roll-Ins are hosted by the New Ulm Area Chamber of Commerce. We are grateful for the support of our volunteers and generous sponsors, whose contributions help make these events possible: Autofest, B&L Bar, Brown County Free Fair, Christensen Group Insurance, Jensen Motors, Kristine Rueckert – Farmers Insurance, Nuvera, River View Sanitation, Shoe Sensation, and True Real Estate – Jeff Dittrich.
For more information and a full schedule, visit www.newulm.com or contact the Chamber at 507-233-4300 or chamber@newulm.com.